The first cocktail workshop of 2025 just took place at Co-Living Costa Blanca — and it was a sun-drenched success! Held on a picture-perfect Saturday afternoon, guests gathered a…

Hey folks,

due to some unexpected data loss (yes, ouch…), I had to set up a brand-new mailing list for the HERR LUTZ Newsletter.…

Advertisement – There’s nothing quite like an evening spent with Islay’s finest and people who love whisky as much as you do. Last night, we joined a whisky masterclass at WH…

Exciting news for those who love exclusive events, fine spirits, and sunny escapes—HERR LUTZ is heading to Spain!…

One of the most common questions among spirits enthusiasts is: Is it whisky or whiskey? The answer is simple—both spellings are correct! However, the difference in spelling ofte…

Advertisement – The wine and spirits industry thrives on knowledgeable professionals who can effectively represent and sell their products. Vocational schools, or Ber…

Advertisement – As an attendee of the Hanse Spirit fair in Hamburg, I observed firsthand the dynamics of B2C consumer fairs which serve as crucial platforms for the wine and …

Advertisement – As a spirits and craft beer blogger who frequently intertwines work with travel, I often share tips about the best spots for a sip or two. However, todayR…

Costa Blanca, Spain – January 2025 – A new chapter in luxury events unfolds as renowned Executive Chef Ralitsa Ilieva and spirits expert Michael Lutz, known as Herr Lutz, team up to …

Consumer activations, particularly “liquid to lips” tastings, are one of the most impactful tools for wine and spirits brands to connect directly with their targe…