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HERR LUTZ Goes Spain: Exclusive Events Under the Sun in 2025
Exciting news for those who love exclusive events, fine spirits, and sunny escapes—HERR LUTZ is heading to Spain!…
Whisky or Whiskey – What’s Correct?
One of the most common questions among spirits enthusiasts is: Is it whisky or whiskey? The answer is simple—both spellings are correct! However, the difference in spelling ofte…
The Importance of Brand Presence in Vocational Schools for the Wine and Spirits Industry
Advertisement – The wine and spirits industry thrives on knowledgeable professionals who can effectively represent and sell their products. Vocational schools, or Ber…
The Role of B2C Consumer Fairs in the Wine and Spirits Industry
Advertisement – As an attendee of the Hanse Spirit fair in Hamburg, I observed firsthand the dynamics of B2C consumer fairs which serve as crucial platforms for the wine and …
The Booking Nightmare at La Quinta Inn & Suites: A Cautionary Tale for Travelers
Advertisement – As a spirits and craft beer blogger who frequently intertwines work with travel, I often share tips about the best spots for a sip or two. However, todayR…
Elevate Your Events with Michelin-Level Cuisine and Signature Cocktails: Rali & Herr Lutz Now Available for Bookings
Costa Blanca, Spain – January 2025 – A new chapter in luxury events unfolds as renowned Executive Chef Ralitsa Ilieva and spirits expert Michael Lutz, known as Herr Lutz, team up to …
Why Consumer Activations Are Key for the Wine & Spirits Industry
Consumer activations, particularly “liquid to lips” tastings, are one of the most impactful tools for wine and spirits brands to connect directly with their targe…
The New Regulation of American Single Malt Whiskey: What You Need to Know
Advertisement – American Single Malt Whiskey has entered an exciting new chapter with the establishment of official federal standards for this unique category. In this b…
Exploring Cigar City Brewing: A Journey Through Tampa’s Craft Beer and Spirits Legacy
Advertisement – In mid-November, I had the great pleasure of visiting Cigar City Brewing in Tampa, Florida. My wife, Coco, and I were warmly hosted by Victoria, who oversee…