When it comes to premium cigars and spirits, few establishments can boast the long-standing history and expertise of Zechbauer in Munich. As Germany’s oldest tobacconist, located in the heart of Munich’s city center, Zechbauer has become a true institution. With an exclusive lounge at the Hotel Kempinski Vier Jahreszeiten, customers are invited to not only savor fine cigars but also indulge in exquisite cocktails curated by Aleksandar Vujin, the talented bar manager of the renowned Jahreszeiten Bar.
Overview
- A Unique Tasting Experience: Brandy 1866 and Carlos I
- Brandy de Jerez: A Hidden Gem
- Promoting Your Brand at Exclusive Events
- Visit Zechbauer in Munich
A Unique Tasting Experience: Brandy 1866 and Carlos I
During the promotion, many customers showed great interest in the presented brandies, with most opting for a tasting and then purchasing various bottles from the selection. One of the key highlights was the positive response to the Brandy de Jerez category, which was seen by many as a sophisticated alternative to more commonly enjoyed spirits like rum and whisky.
Brandy 1866 is a singular offering from Spain’s premium brandy producer Osborne, renowned for its rich and smooth character, perfect for those looking for an elegant yet bold spirit.
With Carlos I, we showcased the entire core range, which was especially well received:
- Carlos I Solera Gran Reserva: A classic, balanced brandy aged using the traditional Solera system.
- Carlos I Amontillado: Offering a unique twist with the influence of Amontillado sherry casks.
- Carlos I Pedro Ximénez: Infused with the rich sweetness of Pedro Ximénez casks, making it a standout for lovers of deep, complex flavors.
- Carlos I Imperial X.O.: A luxurious expression with layers of oak, dried fruit, and spice.
- Carlos I 1520: The most exclusive of the range, named in honor of the brand’s heritage, offering a truly exceptional tasting experience.
Each of these brandies brought something unique to the table, and customers were impressed by the variety and depth of flavor across the range.
Brandy de Jerez: A Hidden Gem
One of the most rewarding aspects of the event was introducing many of Zechbauer’s customers to Brandy de Jerez, a category often overshadowed by rum or whisky but deserving of more attention. Customers were pleasantly surprised by the depth and complexity that Brandy de Jerez offers, and many left the store with a newfound appreciation for this Spanish spirit. Its balance of rich flavor, smooth texture, and intricate aging process makes it a fantastic choice for those looking to explore beyond their usual go-to spirits.
Promoting Your Brand at Exclusive Events
As a professional in the spirits industry, I specialize in conducting promotional events like this one to elevate brand awareness and engage with consumers directly. The success of this promotion at Zechbauer highlights the value of these face-to-face experiences, where customers can taste the products, learn about the brand’s heritage, and make informed purchases. If you’re a producer or distributor of spirits looking to promote your products at high-end locations like Zechbauer, feel free to get in touch. I offer customized promotional services that help your brand shine.
Visit Zechbauer in Munich
For those who missed the event, I highly recommend visiting Zechbauer in Munich, where you can experience not only their exceptional selection of cigars but also their curated range of premium spirits. And if you’re in the mood for a perfect pairing, head over to the Kempinski Vier Jahreszeiten Lounge by Zechbauer, where Aleksandar Vujin will craft one of his signature cocktails to complement your cigar of choice.
Max Zechbauer
Tabakwaren GmbH & Co. KG
Residenzstraße 10
D-80333 MünchenOpening hours:
Monday – Friday: 10:00 – 19:00
Saturday: 10:00 – 18:00
